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Posted August 15, 2013 by Crafted Pours in Blog Posts
 
 

Craft Breweries Rocking Social Media

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jester-king-ru-55-sour-red-ale

Craft breweries with the strongest social media presence.

We ranked our top 10 looking at metrics beyond number of Facebook Likes and Twitter follower count. Three stats were chosen; Percentage of Facebook fans discussing the brewery, Number of Twitter followers per lifetime Tweets sent, and Fans per Barrel brewed (Facebook Likes + Twitter Followers) / annual barrels produced.

Jester King ranked #1, with a whopping 15 Fans per Barrel, 8.4% of their Facebook fans actively discussing the brewery, and almost 10 Twitter followers per lifetime Tweets sent. Hill Farmstead was #2, with 11 Fans per Barrel, and 9.4% of their Facebook fans talking about the brewery. Cigar City ranked third, and had the highest percentage of Facebook fans talking about them, at 11.7%. New Belgium, ranked 10th, and took top honors for most Twitter follower per lifetime Tweets, with 46.

1. Jester King

11,577 Facebook Likes | 978 Talking about

10,863 Twitter followers | 1,132 Tweets

1,500 barrels brewed annually

8.4% talking about on Facebook | 9.6 Twitter followers per Tweet | 15 Fans per Barrel 

 

12,202 Facebook Likes | 1,142 Talking about

7,539 Twitter followers | 2,030 Tweets

1,800 barrels brewed annually

9.4 % talking about on Facebook | 3.7 Twitter followers per Tweet | 11 Fans per Barrel 

 

3. Cigar City

28,169 Facebook Likes | 3,288 Talking about

20,846 Twitter followers | 2,385 Tweets

25,000 barrels brewed annually

11.7% talking about on Facebook | 8.7 Twitter followers per Tweet | 1.96 Fans per Barrel

 

4. The Lost Abbey

19,161 Facebook Likes, 1,664 Talking about

23,562 Twitter followers, 1,593 Tweets

n/a barrels brewed annually

8.6% talking about on Facebook | 14.8 Twitter followers per Tweet 

 

5. The Bruery

23,748 Facebook Likes | 936 Talking about

23,456 Twitter followers | 3,502 Tweets

11,000 barrels brewed annually

3.9% talking about on Facebook | 6.7 Twitter followers per Tweet4.29 Fans per Barrel 

 

6. Stone Brewing

196,549 Facebook Likes | 7,182 Talking about

94,647 Twitter followers | 5,665 Tweets

177,200 barrels brewed annually

3.7% talking about on Facebook | 16.7 Twitter followers per Tweet | 1.64 Fans per Barrel 

 

7. Flying Dog Brewery

55,929 Facebook Likes | 3,958 Talking about

56,306 Twitter followers | 10,284 Tweets

90,000 barrels brewed annually

7.1% talking about on Facebook | 5.5 Twitter followers per Tweet | 1.25 Fans per Barrel

 

8. Oskar Blues Brewery

108,409 Facebook Likes | 4,897 Talking about

38,502 Twitter followers | 8,898 Tweets

85,750 barrels brewed annually

4.5% talking about on Facebook | 4.3 Twitter followers per Tweet | 1.71 Fans per Barrel

 

9. Clown Shoes Beer

9,520 Facebook Likes | 1,060 Talking about

6,289 Twitter followers | 2,255 Tweets

20,000 barrels brewed annually

11.1% talking about on Facebook | 2.8 Twitter followers per Tweet | .79 Fans per Barrel

 

10. New Belgium Brewing

412,637 Facebook Likes, 5,611 Talking about

172,529 Twitter followers, 3,740 Tweets

583,160 annual barrels brewed

1.4% talking about on Facebook | 46.1 Twitter followers per Tweet | 1 Fan per Barrel

 
Social Media Stats For The Two Biggest Craft Breweries

Samuel Adams

836,005 Facebook Likes | 23,137 Talking about

27,212 Twitter followers | 20,291 Tweets

1,841,348 annual barrels brewed

2.8% talking about on Facebook | 1.3 Twitter followers per Tweet | .47 Fans per Barrel

 

Sierra Nevada

186,232 Facebook Likes | 4,145 Talking about

70,974 Twitter followers | 3,239 Tweets

723,880 barrels brewed annually

2.2% talking about on Facebook | 21.9 Twitter followers per Tweet | .36 Fans per Barrel